Forum on European Culture, Wolfgang Tillmans, Rem Koolhaas and Stephan Petermann invite you to contribute to:
EUROLAB – NEW IDEAS TO COMMUNICATE THE EU
In the run-up to the European elections in May 2019 artists, writers and creatives who feel passionate about the European project come together during the Forum on European Culture in Amsterdam from May 31- June 3. During the 4-day Eurolab, they examine what has gone wrong in the communication of, and about the EU and how to make a new and powerful beginning.
In an increasingly interconnected world voices that create division between people and peoples, have gathered momentum and try to unravel the achievements of cooperation and solidarity. Europeans in particular are challenged by nationalist and divisive language from outside and from within the EU.
Eurolab is a fact-finding mission of what went well and what went wrong in the last 25 years of communicating Europe. In workshops and interview sessions we aim to compile a comprehensive toolbox of arguments, strategies, and ideas that can be applied to campaigns across different demographics and used by different professional groups (e.g. ‘Teachers for Europe’ ‘Scientists for Europe’ ‘Farmers for Europe’). Eurolab wants to collect ideas about how cooperation and solidarity can be spoken for in a fresh and compelling way to large audiences. How can the European Union be valued by its citizens and be recognized as a force for good, rather than as a faceless bureaucracy?
We understand that the EU is not perfect and that some of its problems are of its own making. However we are convinced that today’s Europe is the best there ever was, and that the European Project should be protected in these unstable times.
The brief for this open-call is to send us proposals for communicating the advantages of cooperation and friendship amongst people and nations. Please send drafts, designs, photos, poems, words and short film scripts that can be developed and contribute to a clear yet multi-faceted campaign. Across all media. We need messages, how the Union works and how life would be without it; – how it was without it. And we need ideas how to challenge the organisation itself, how to make it better. Alert us of the failings of the EU. Alert us of the successes of the EU. Also welcome are ideas that are not focused on the EU itself, but on its values, and how they play out amongst people in everyday life in non-political ways.
Each entry will be considered by a panel chaired by Rem Koolhaas and Wolfgang Tillmans, and will contribute to the pool of ideas to re-brand Europe. Eurolab operates on an open source model and we are not looking for one ‘winning’ idea. We don’t want to ‘sell’ anything. We believe the idea of the EU is good, and want to present it clear and open. Eurolab aims at building a network across the EU member nations from South to North, from East to West. We will stay in touch with you should your ideas be taken further.
We look forward to inviting a selected number of contributors to Amsterdam in June to investigate Europe’s potential and to find new language and visuals for it. The ambition of the workshop in Amsterdam is to further develop the proposals together with communication and media experts, and turn them into a real and effective campaign.
We are looking forward to receive your contributions in our mailbox firstname.lastname@example.org as soon as possible and no later than April 18. Please send files as PDF, maximum 15mB, with files named as ‘Surname_Name_Eurolab2018’.
Eurolab respects the intellectual property rights on the contents of the submissions of the participants. You will retain the rights to it, however you agree that they will become part of larger body of work and broader community and not exclusively yours. At any stage you will be given opportunity to ensure you are correctly represented in the larger framework of the project.