Were you not able to attend Presentation Eurolab or would you like to rewatch the programme? Click here for the recording.
How can we present the European Union in an attractive way to its citizens in these unstable times? How can Europe’s story of peace, cooperation and solidarity be communicated in a new and attractive way to large audiences?
During a 4-day Eurolab photographer Wolfgang Tillmans and architects Rem Koolhaas & Stephan Petermann, together with a group of artists and creatives from all over Europe, have gone on a 4-day fact-finding mission what has gone wrong in the last 25 years of communicating Europe and how to make a new start. During the last day of the Forum on European Culture they will share the outcomes and present a comprehensive toolbox of ideas, visuals and strategies that can be used to communicate the EU in times of rising nationalism, populism and the growing support of far-right parties. How can we rebrand the EU?
The Eurolab, an initiative of Forum on European Culture & initiators Wolfgang Tillmans, Rem Koolhaas and Stephan Petermann, takes place during the second edition of the Forum on European Culture in Amsterdam. During a 4-day programme of workshops and interviews sessions they explore new ideas to communicate the EU in the run-up to the European elections in May 2019.
Please find more information about the Eurolab here.